How to attract the right people to your business

How to attract the right people to your business

14 Apr, 2020

In today’s job market, people aren’t just chasing a paycheck — they want purpose, balance, and a great culture fit. If your salon wants to stand out and attract top-tier talent, it’s time to rethink how you're presenting your business.

Your Team = Your Business

No matter how stunning your treatments or how buzzing your salon is, without the right team, success is hard to sustain. Building a strong salon team starts before you ever place a job ad.

Step 1: Define Your Vision

Before attracting anyone, be crystal clear on:

• What your salon stands for

• Where you're headed

• What makes your salon different

When you're clear on this, it’s easier to attract the right people and repel the wrong ones.

Step 2: Culture is Key

What’s the vibe in your salon? What do clients feel when they walk in? What do staff say about working with you?
Culture isn’t something you create overnight — but you can be intentional about it. This sets the tone for the kind of team you’ll build.

Need help defining your salon culture? Our Business Owners Retreat will help

Step 3: Know Who You’re Looking For

Once your values and vision are clear, map out the roles you actually need — not just to “fill gaps” but to grow your business.
Ask yourself:

• What skills does the business need right now?

• What kind of personality fits the team?

• What experience level really matches this role?

Then create a job description that reflects all of that clearly — not just the duties, but the vibe.

Top 5 Interview Tips

✔ Prepare a simple scoring sheet
✔ Create a relaxed, welcoming space
✔ Let the candidate do 80% of the talking
✔ Ask open questions that reveal mindset and attitude
✔ Allow time for their questions too

Hiring isn’t about finding someone “good enough.” It’s about finding the person who truly belongs in your salon. When you focus on alignment over urgency, you build a team that sticks, performs, and thrives with you.

Want a proven system for building your dream team?
Check out The Successful Salon Formula