How to Boost Your Business after Corona Virus
How to Boost Your Business after Corona Virus
10 Apr, 2020
"True luck happens when opportunity meets preparation." And this—right now—is your opportunity. As the world adjusts and reopens, your salon has the chance to come back stronger than ever. The question is: Are you ready?
Step Into a New Reality with Confidence
The salon industry, like so many others, has changed. And while it’s natural to feel overwhelmed, now is not the time to look back. It’s the time to refocus, reorganise, and restart with purpose.
Let’s turn challenges into opportunities—together.
1. Reframe Your 2020 Business Vision
What you had planned for the year? It’s evolved. But that's not a setback—it’s a fresh start. Businesses that adapt quickly are the ones that thrive. Start by asking: What’s working now, and where do I want to go from here?
2. Know Your Numbers
If you haven’t already, get crystal clear on your financials. Understand your current cash flow, cut unnecessary costs, and create a lean and effective roadmap to move forward. Clarity brings confidence.
3. Secure the Support You Deserve
Investigate financial support, credit options, and business grants. Extra funding now can fuel a smoother, stronger reopening later. It’s not just about surviving—it’s about setting yourself up to flourish.
4. Lead With Clarity and Compassion
Your team is watching you. Stay connected, keep communication open, and make sure everyone understands the part they play in the salon’s recovery. A strong, united team is your biggest asset.
5. Strategise Your Comeback
Plan ahead with purpose. What services will be in highest demand? Which clients will need extra attention? Use this time to get strategic about your re-launch—right down to your booking systems, stock levels, and team schedules.
Looking to reshape your strategy with expert guidance?
Explore The Successful Salon Formula—my signature course designed to give you the tools to build a business that thrives.
6. Stay in Sight and in Mind
Your clients miss you. Now is the perfect time to keep showing up in their inbox, on their socials, and in their hearts. Share behind-the-scenes updates, beauty tips, and keep that emotional connection strong.
7. Reconnect with Your Suppliers
They’re part of your team too. Keep the conversation open and explore joint promotions, product bundles, or re-launch events. The support is often there—you just need to ask.
8. Be Ready to Retain Your Team
When the doors reopen, your salon might be busier than ever. Aim for 100% occupancy and ensure every team member has a role in rebuilding the brand.
9. Get Personal with Your Clients
Review client history and tailor your approach. Who missed appointments? Who might need a full refresh? Make it easy and irresistible for them to return—and stay.
Final Thought: Act Like an Entrepreneur
The difference between a good idea and a great business is action. Now’s the time to be bold, make decisions, and lead with courage.
This isn’t about going back to normal—it’s about building something better.
Ready to start your transformation?
Join me at the Business Owners Retreat and discover how to grow your salon with clarity, confidence, and consistency.
