How to ensure you pitch your pricing right for the market

How to ensure you pitch your pricing right for the market

14 Apr, 2020

Pricing isn’t guesswork—it’s strategy. Set prices too high, and clients hesitate. Too low, and you hurt your margins or appear low-value. The goal? A price that reflects your brand, covers your costs, and resonates with your market.

What Informs Smart Pricing?

Know your market
Research what clients are willing to pay and what competitors are charging—but don’t just price match. Your business needs to stay profitable, not just competitive.

Know your numbers
Factor in every cost—direct, indirect, and your time. Understand your break-even point and build your pricing from there. If you're unsure, ask your accountant for help.

Price for value, not just cost
Clients pay more for a premium experience, a convenient location, or your unique expertise. Your positioning can justify a higher price when backed by real value.

Stay flexible
The market changes, so should your pricing. Keep reviewing your services and costs regularly to stay aligned with your goals and your clients’ expectations.

Want a step-by-step pricing system that works? It's all in The Successful Salon Formula.

The Bottom Line

Smart pricing doesn’t just sustain your salon—it strengthens your brand and your confidence as a business owner.

Ready to refine your pricing, boost profits, and grow your salon business?
Join me at the next Business Owners Retreat—it’s where clarity and results begin.