How to Find Opportunities During Difficult Times
Difficult times often carry within them the seeds of opportunity—if you know where to look. Rather than relying on old strategies that worked during more stable periods, it’s essential to adapt to your clients’ evolving needs and behaviours.
Strong leadership during uncertainty inspires your team. Whether it's adjusting services, introducing new customer touchpoints, or improving operations, your staff need to see that you’re leading with purpose. For example, simple innovations like client savings accounts can encourage loyalty and ease the purchase of premium services.
This is also the moment to test small ideas. Offer incentives that help the team upsell, and create a culture where initiative is encouraged. Track what works and what doesn’t—but keep moving forward. And never underestimate the power of high-level customer service. In saturated markets, how you treat your clients can be your greatest competitive advantage.
Your customers are often your best mirror. Ask them what they value right now, listen actively, and respond. Show them they are heard and appreciated—this will build trust and long-term support.
As a salon leader, now is the time to energise your team. Use this period to raise standards in customer experience and technical excellence. The most adaptable business owners—the ones willing to evolve—are the ones who will thrive long term.
2020 brought uncertainty, but growth is still within reach. One key strategy? Focus on what you can control:
Pricing structure
Client journey and timing
Staff incentives and training investment
Partnerships with high-performing brands
Quality of service and operational hours
By anchoring your energy in controllable actions, your salon won’t just survive—it will lead.
If you’re navigating uncertainty and want proven strategies that work in real time, click here to explore how Liz can support you
And if you're ready to lead with clarity and confidence, view our Salon Business Success programmes now:
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