Attracting male clients is a smart growth move for salons. Liz McKeon shares 9 proven tips to market treatments to men, boost retail sales, and grow a loyal new customer base.
Selling is at the core of every thriving salon. From services to retail, success depends on your ability to recommend, inspire, and convert. It’s not pushy—it’s purposeful. Master this skill, and growth will follow.
Implementing a client loyalty scheme boosts salon revenue, improves retention, and builds trust. Rewarding clients with points, discounts, or VIP perks makes them feel valued, encourages repeat visits, and helps your business grow sustainably.
Prepare early for the Christmas rush—plan staffing, stock, gift cards, and promotions. Boost sales with festive events, online readiness, and clever product displays. Train your team, stay upbeat, and focus on great service to maximise results.