Selling is at the core of every thriving salon. From services to retail, success depends on your ability to recommend, inspire, and convert. It’s not pushy—it’s purposeful. Master this skill, and growth will follow.
Implementing a client loyalty scheme boosts salon revenue, improves retention, and builds trust. Rewarding clients with points, discounts, or VIP perks makes them feel valued, encourages repeat visits, and helps your business grow sustainably.
Prepare early for the Christmas rush—plan staffing, stock, gift cards, and promotions. Boost sales with festive events, online readiness, and clever product displays. Train your team, stay upbeat, and focus on great service to maximise results.
Beat the competition by knowing your strengths, analyzing rivals, refining your USP, improving service, updating your image, and staying visible online. Focus on client trust, loyalty, and standout marketing to grow and retain your client base.