Maximise Your Retail During The Run Up To Christmas

01 Nov, 2021

Christmas is the peak services and retail period of the year, and preparation must start now. There’s a lot of work to do if you want the best results for your salon during the festive season.

First and foremost: business planning. The key issue is timing. Christmas doesn’t move — and by December 24th, it’s done. That means you need to plan backwards and ask yourself:

• What’s the maximum number of clients, retail orders, and vouchers we can realistically handle each day?

• Do we have enough staff, and are they fully trained?

• How much retail stock do we need on hand — and have we ordered novelty items?

• What events, promotions, and pre-Christmas sales do we have planned?

• Are we stocked with gift cards, wrapping materials, and display space?

• What’s the strategy to maximise gift voucher sales — and how will we encourage clients to redeem them in January and February?

There are two guarantees:

1. Christmas will happen.

2. People will still spend on gifts.
   So — make sure your strategy is designed to capture that spend.

Online Retail: Ready or Not?

Christmas shopping online starts as early as September, but the real surge hits mid-November. Now is the time to get your digital presence in shape:

• Is your online store up-to-date with current stock and clean product listings?

• Can you stagger stock deliveries to avoid cash flow issues?

• Have you updated returns and refund policies clearly?

• Have you created gift categories, like “Gifts under £25” or “Skincare for Him”?

• Is your checkout process secure and seamless?

Also, don’t underestimate paid ads — they can deliver excellent returns this time of year.

This is the perfect time to position your retail and voucher sales for success. Inside The Successful Salon Formula, we show you exactly how to build high-converting promotions and events during peak seasons like Christmas.

Salon Environment & Sales Culture

Train your team to up-sell confidently and naturally. Help them know your products inside-out, so they can speak to them with ease. Ask yourself:

• Is the salon visually ready for Christmas?

• Have you displayed your awards, testimonials, or achievements?

• Are your team enthusiastic, well-groomed and full of positive energy?

• Do they know how to guide clients to the perfect gift?

Make sure your atmosphere feels like the biggest event of the year. Clients pick up on energy — and decide whether they’ll buy within seconds.

Pro tip: After Christmas is still an opportunity. Boxing Day and New Year offers are great for clearing excess stock and bringing in clients who are off work and ready to treat themselves.

Preparation is Everything

This season is your salon’s moment to shine. Success will go to those who are the most prepared — not just with stock, but with the right mindset and sales strategy.

If you want a step-by-step system to train your team, increase your retail sales, and make this Christmas your best yet, join us inside
👉 The Successful Salon Formula