The Critical Role of Training
Every beauty salon needs good management. To make all aspects of the business work, it needs to be both profitable and administratively solid.
Every person working in the salon should have an understanding of specific aspects of day to day management and administrative functions along with their beauty career skills. Good training produces guaranteed quantifiable benefits.
To the client it indicates that you care about obtaining and retaining their business. To the employee, salon training indicates that you are willing to make an investment in them and the future of the salon. Yes, you are asking them to accomplish more, but you are willing to give them something in return - the training to enhance their skills to that they can serve the client better.
No Excuses
There is always an excuse for not providing employees with training opportunities. When the economy is good and employees scarce the excuse is '
staff turnover is so high, why should we train staff to go elsewhere?' And, when the economy is poor the excuse is '
we may be laying off staff - we can't justify the expense of training'...
At a time when every client is precious, you are expecting more of your employees following a downturn,
how can you not justify training? Your commitment to training goes beyond just the promotion of your products and services and extends into helping you grow your business.
True Managers Train
Salon managers and owners cannot expect that their staff can retail or that they can manage the reception area nor have excellent customer service skills. These vital aspects of effective salon management are unfortunately not a priority at college,
which means that they need in-house salon training.
There are enormous amounts of revenue lost in salons from staff not being able to convert enquiries at the front of house or failing to recommend home care products to clients that will buy from somewhere else. Most salon owners see training as an expense. Yes, it costs time and money. But, if you change your thinking to from expense to investment, you will see the benefits of better prepared staff, higher salon customer service and increased beauty retail sales, greater rebooking rates, a more professional environment and most importantly, more profit.
The Training Itself
A way for staff to keep their training up to date is to have regular staff information sharing meetings and in-salon training sessions. It is necessary to provide both regular team training and individualised training plans for all staff members.
If you want your staff members to improve their performance, you simply must provide regular, specific salon training for every staff member. Research indicates that staff who receive fantastic training and personal development opportunities tend to be far more loyal because they see the commitment their employers have made to furthering their professional education. They also see the results in their performance figures, and in most salons that means extra euros in commission and bonuses.
Well trained staff are becoming a point of difference for top salons - without a doubt the best salons have the best trained staff!
The extra mile is the only mile that matters!
