MEET LIZ MCKEON

Liz Mckeon Beauty Business Expert

Beauty Business Expert

Liz McKeon is an internationally renowned Beauty Business Expert, bestselling author, speaker, business coach and trainer.

After spending her early career building and successfully exiting beauty businesses, Liz has been the ‘go to’ business growth expert for over a decade, helping to transform her clients business and lives.

Liz shares these strategies for success in international trade publications throughout the hair, beauty and spa industry. She is hired by international brands and corporations to train their staff, increase revenues and ultimately show them how to make more money.

As a beauty business expert, coach, trainer and mentor, Liz has an extraordinary track record in transforming businesses and has helped 1,000’s of business owners to more to maximize their profits. 

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EXECUTIVE COACHING & MENTORING

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RECRUITMENT ASSISTANCE

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STREAMLINING INTERNAL COMPANY PROCEDURES

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LEGAL SERVICES

"My passion is helping my clients in the hair, beauty and spa industry grow their business and harness the full potential of their profitability. I give my clients the tools they need to make the most of their time, their staff and to maximise profitability in all areas."

LIZ MCKEON - FOUNDER OF BEAUTY BUSINESS EXPERT

LIZ'S HISTORY THROUGHOUT YEARS

Liz McKeon is a seasoned professional with over 30 years experience in the Hair, Beauty and Spa Sector. Liz has walked the talk!

Prior to becoming the 'Beauty Business Expert' she worked with large multi-national skincare houses, pharmacy and franchise companies before venturing into the world of business ownership. From there Liz gained enormous experience setting up, running and selling her own health club, spas, salons and skincare centre. In 2006 Liz consolidated all of this experience into a new career as Beauty Business Expert.

Since then she has worked with thousands of satisfied clients in Distribution, Hair & Beauty Salons, Spa, Health Clubs, Make-up and Nails in Ireland, UK and overseas.

2006

Liz McKeon Ltd was launched in 2006 to assist Business Owners to bring profitability to the Hair, Beauty & Spa Sector. Services commenced with on-site one to one business coaching, assisting salon/spa owners to fill columns, increase retail sales, improve management skills, improve customer service and maximize profitability. 

2008

• Liz McKeon Business Development Workshops were introduced to the market to facilitate demand for group learning sessions in all aspects of salon business development. Workshops continue to be available for salon teams, salon managers, front of house teams & business owners, facilitating training for all salon categories.

• Liz McKeon Business Development Workshops were introduced to the market to facilitate demand for group learning sessions in all aspects of salon business development. Workshops continue to be available for salon teams, salon managers, front of house teams & business owners, facilitating training for all salon categories. 

• Liz McKeon services then expanded to include Industry Corporates: for executives and their teams, regarding the achievement of business objectives: executive coaching & mentoring, streamlining internal company procedures, liaising with Business Development Managers with a view to improving and implementing business development strategies.

• Also for Industry Corporates Liz McKeon tailor makes seminars and distance learning programmes for their stockists, to boost sales and improve profitability. Some of the many leading companies Liz has worked with: We Ila, MAC, Sothys, Guinnot, L'Oreal, Waxperts, Gelish, Mary Cohr, Fuschia Make-Up, Image Skincare, Thalgo, Skinbase, Dibi Milano, McCauleys, Skinbrands, Medik 8.

• Liz McKeon is invited regularly to speak at Trade Shows and Industry Events, in Ireland, UK and overseas, on a wide range of topics, such as Making More Money, Marketing & Sales, Customer Service, Team Building, Mindset for Success and Women in Business. 

2013

•  In 2013, due to market demand, 'The Beauty Business Success Blueprint' on-line business development membership site was launched, followed by several mini business webinars to assist business owners to develop internal business systems & processes, required to achieve full salon potential. 

•  CD Boxsets were created for busy salon owners to listen to while driving to work. Titles are '10 Steps to Retail Sales' & 'Salon Owners Troubleshooting Seminar'.  

2015

 "30 Days to Beauty Business Success" Industry Book was published and is available on eBay, Amazon & lizmckeon.com. Also available in CD Boxset. (Books & CD's are also sold at Liz McKeon events).  

2016

'• Your Best Year Yet' Business Owners Retreat was launched, with great success.
This is a 7 Day event for elite business owners who demonstrate enormous commitment to business success. This annual event is hosted by Liz McKeon in a 5* resort each January, to focus on business goal setting & strategy for the year. (Applications for 2020 have just commenced).

• 'The £200 Salon Turnaround' TV Pilot was filmed. The challenge was to take a salon and double the profit in two weeks for less than £200.
Outcome: profits increased x 12 times!
 
• With a commitment to improving industry standards, Liz McKeon is a fully trained Independent Expert Witness. Liz assists lawyers and their industry clients to both build cases and defend cases in areas such as professional practice, mergers & acquisitions, distribution agreements and insurance claims, to international legal firms and industry suppliers in Ireland, UK and USA.

2018

 Liz McKeon joined the panel of prestigious international speakers on greatbritishspeakers.co.uk' as an industry representative and in the speaking categories of 'empowering women' and 'women in business'.  

2019

 •  "VIP 8 Day Salon Owners Coaching Programme" commenced to assist salon owners to truly scale up, reach full potential, improve work/life balance and increase personal income.

•  Liz McKeon has been contributing monthly to industry trade magazines since 2007, and is currently a regular columnist with Hairdressing Journal, Irish Beauty, Guild News ~Scratch Magazine, Professional Beauty, Salon Magazine, Salon & Spa Magazine, Irish Pharmacy, etc.

10+

BUSINESS YEARS

100+

TRADE SHOWS

500+

SEMINARS & WORKSHOPS

2000+

HAPPY CUSTOMERS

SOME OF THE LEADING COMPANIES LIZ HAS WORKED WITH

SOME OF THE LEADING COMPANIES LIZ HAS WORKED WITH
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