Getting a good reception

Getting a good reception

03 May, 2018

First Impressions Start at Reception

In the salon business, first impressions are everything—and your reception team plays a central role in shaping them. If you're spending on marketing, make sure every enquiry becomes a booking. That’s where your reception strategy steps in.

Know Your Services Inside Out

Every receptionist must know your treatments, products, and protocols like the back of their hand. Confidence and credibility are built when enquiries are answered quickly and accurately. It shows clients they’re dealing with a professional, trustworthy team.

Walk-Ins Are an Opportunity

Walk-in enquiries give you an edge—printed materials, salon tours, and hands-on product demos can convert interest into action. Have your salon’s visuals ready to impress and always reinforce your unique selling points.

Want to explore your salon’s key differentiators? [Click here to connect with Liz]

Stand Out From the Crowd

What makes you the obvious choice? Free parking? Exclusive brands? Complimentary skin analyses? Sunday services? Monthly promotions? Whatever it is, make sure every enquirer hears it loud and clear.

Be Warm, Be Ready

A great receptionist doesn’t just respond—they engage. They introduce offers, explain pricing structures, and highlight the salon’s reputation and achievements. Enthusiasm builds trust and leads to conversions.

Ask the Right Questions

Clients call for many reasons—relaxation, results, or a simple feel-good boost. Train your team to ask why, listen deeply, and offer a solution that resonates. Custom service builds loyalty.

Train Your Reception Team

Don’t assume your team knows how to convert calls into bookings. Measure weekly enquiries versus appointments. If the numbers don’t match, it’s time for reception training.

Want to refine your front desk strategy? Check out the The Successful Salon Formula