Tips for confidence when selling
The importance of selling with confidence cannot be understated. You can be very experienced and know everything about your product, but if your clients don’t perceive you as confident, you’ll never succeed. Because, if you don’t know how to sell with confidence, your clients won’t trust you. And, as we all know, trust is the foundation of client acquisition, loyalty and lifetime value.
Sales confidence is the ability to enter your treatment room and sell your services and products to each client with ease. Developing this type of confidence is empowering: it is the person who speaks about something with such passion and conviction, then turns all clients into believers.
Learning how to sell with confidence doesn’t mean that you feel 100% confident all the time – nobody does. Instead, selling with confidence means immediately putting a client at ease by talking to them with conviction and sincerity. It includes bringing your purpose to every sales conversation.
The hard truth is that without sales confidence, you are not going to meet your sales or business goals. Knowing how to confidently sell and then, knowing how to teach your team these sales skills is essential to building relationships with clients and ultimately, influencing them to buy from your business.
Confident people shine – get the raise, earn the promotion and make the sale. It can be said that confidence matters more than competence. However, sales confidence is not a skill people are born with, but it can be developed.
7 Top Sales Confidence Tips:
Never underestimate the importance of a good first impression
Clients judge you within seconds of meeting you, fact. The first impression you make on potential buyers is vital to how to sell with confidence, and it is done entirely through your nonverbal communication. How are you approaching them? Are you shuffling, or standing to the side, with your arms folded across your chest? This type of posture makes you appear closed off and unapproachable. Are you looking at the floor, instead of making solid eye contact? A client will pick up on this behaviour and not trust you. And, you haven’t even spoken yet.
Improve your body language
Building confidence in sales starts with your body language, which sends a silent message to every client you communicate with. You want to appear knowledgeable and trustworthy to clients while putting them at ease. Stand up straight and curb any nervous habits. Fidgeting makes you appear insecure, when you want to look calm, collected and in control. Changing your physiology can actually make you feel more confident, so start by throwing your shoulders back. Adopt a power pose. When you project confidence with your body, the customer will feel they are in good hands – and therefore be far more likely to want to do business with you today and in the future.
Practice mirroring
Mirroring takes advantage of mirror neurons in our brains to help us build rapport and connect with others. You can mirror a client by using similar body language, matching their tone of voice and adjusting the words you choose to better communicate with them. This deepens your connection to the person and often leads them to a more favourable response. All these are important elements, and don’t forget physical feedback, such as nodding and smiling when appropriate. This shows the client that you are actively listening and allows you to build further trust.
Feel great
As you are practising selling with confidence, take stock of how your state. For example, when you think about making a sale, how do you feel? Are you anxious or does it make you feel anxious? If you are fearful, clients will sense your negativity and not want to buy from you. Slow down and focus on how you are feeling – if it’s negative, just let it pass, then replace it with an empowering positive belief.
The power of observation
Find a good sales person, perhaps a colleague, notice their body language and sense of self. What changes could you make to your own posture and language to walk like them and sound like them?
Improve your communication skills
The most essential skill when it comes to selling with confidence is actually practicing deep active listening. From there you can anticipate objections, create solutions ahead of time and gain commitment from clients. You can even learn how to adapt your communication style as you improve.
Keep learning
Learning to sell with confidence is all about having a growth mindset. This means accepting you can always continue to learn, and you look at challenges as opportunities instead of obstacles. Surrounding yourself with others who can elevate your skills to the next level is also a key way to continue to feed your mind.
Every person in a salon/clinic environment is also a sales person and every sales person needs consistent on-going training. Even the best sales people benefit from refreshing their skills one or twice a year. New people to the team require even more attention in order to achieve targets.
When new team members have been properly onboarded, oriented to the brands/services and trained on how to effectively connect with clients, sales confidence comes automatically.
"Confident selling starts with the right support. Ready to boost your sales skills and self-belief? Let’s turn hesitation into success—step by step.
💬 Reach out to Liz at [email protected] or call +353 1 892 8007 and start selling with confidence today!"
