Valentines Day Marketing for Hair & Beauty Salons
Are you coming down from the Christmas rush? Is February looking like it is going to be a quiet month in your salon? NOW is the time to plan your Valentines Day trade.
Valentines is always an opportune time of the year to make some profit for your salon, while keeping your team super busy. Get ready to boost your sales, enjoy the season of love and look forward to a healthy appointment book and bank account.
You don’t need to solely focus on February 14th itself or limit your marketing activities to just those clients who are romantically involved. It can be a real chance to also reach out to all your clients, promoting ‘self-love’ appointments, or shift towards ‘galentines’ events, making this season all-inclusive, while heavily promoting your business.
Use Valentine’s Day as the excuse for a salon marketing fest throughout February. You will get a far higher return on your time, effort and money. But, let’s go back to go forward. This is a new year and spring is a great time to reassess your priorities and re-align your marketing strategies, starting with planning for a bumper Valentines season.
What is your process to keep your brand marketable, relevant and competitive to make the most of Valentine’s season:
Assess your clients needs: talk to your team, as they are on the front lines and are most attuned to your clients. What suggestions have they for your three Valentines client categories: couples, singles and galentines?
Observe competitors, then think outside the box, be the market leader in your area.
Refine your offers – marketing communications must be compelling, set you apart from your competitors, convincing clients that Valentines season is a must in their calendars, irrespective of their romantic status, as you are catering for everyone.
Choose channels that will best reach your target audience and yield the highest return on your time/money investment and help meet your salon goals.
Don’t forget to set a marketing budget and stick to it.
Break your goals into manageable benchmarks, such as: number of gift vouchers, gift sets, galentines groups, valentine service packages you want to sell.
Then go forward with online and offline marketing activities.
To generate maximum return on your investment, plan now to put a ‘self-love’ spin to your Valentine marketing, services and promotional offers.
What is self-love? It is ‘having a regard for one’s own well-being and happiness’. It is a state of appreciation for oneself that grows from actions that support our physical, psychological and spiritual growth. It means taking care of your own needs and not sacrificing your well-being to please others. Self-love means not settling for less than you deserve. I can mean different things for each person because we all have many different ways to take care of ourselves.
For many people in includes:
Being nice to yourself
Taking breaks from work
Putting the phone down and connecting with others
Putting your physical, emotional and mental well-being first
And, what better place to meet these needs, than a visit to your salon?
So, with all of this in mind, get your team together and figure out how best to look after your clients during the entire month of February, with some new, innovative and exciting Valentines Specials! Then get promoting and marketing…..
Liz McKeon is an Internationally Renowned Salon Business Expert, Business Coach & Trainer, Mentor and Best-Selling Author.
For further details, check out www.lizmckeon.com or call 00353 86 386 1243
