REACH
your full potential
BECOME
the very best version of yourself
EXPERT
inspire you to simplify complex issues to create your best business
The Book - 30 Days to Beauty Business Success
Discover the bestselling book that’s helping salon and clinic owners transform their business in just 30 days.
30 Days to Beauty Business Success is the foundation behind everything we do. Written for busy salon and clinic owners, this bestselling book delivers clear, practical guidance across the areas that matter most — money, sales, team, customer experience and work-life balance. It’s not about theory or overwhelm; it’s about helping you think differently, make better decisions and take confident action. Whether you start with the book or discover it through the Business Growth Hub, it’s a powerful first step in moving from firefighting to running a business that truly supports your life.
The book covers in detail:
Customer Service
Money & Cash Flow
Sales & Client Acquisition
Team & Leadership
Work-Life Balance for Owners & Managers
Beautifully designed, clear and easy to follow, this book can be read cover-to-cover or used as a go-to reference whenever challenges arise — staff issues, cash flow questions, sales goals, client retention strategies and more.
Why choose Liz to transform your salon/clinic business or brand?
Liz McKeon has an extraordinary track record in transforming businesses (from individual salons to clinic chains, stockists and brands across the aesthetic, beauty, hair, spa and barbering sectors) and has helped over 5,000 businesses to maximise their profits and achieve outstanding business success.
Liz is an international renowned business expert, bestselling author, key note speaker, columnist, business coach, trainer and entrepreneur.
Liz is a recipient of an all star life time achievement award for empowering female entrepreneurs.
Are you a brand and want to work with Liz?
Powering Brand Growth Through High-Performing Stockist's
If you’re a brand looking to increase visibility, occupancy and retail performance inside salons and clinics, you’ve just found your most valuable partner.
Liz helps brands transform their stockists into confident, commercially minded, high-performing ambassadors — the kind who give you more floor space, more chair time, more treatment room occupancy and significantly higher orders.
With decades of salon, clinic and retail experience, Liz identifies the exact gaps that limit stockist performance and implement proven systems, workshops and strategies that:
- Increase stockist loyalty
- Improve brand visibility
- Boost retail performance
- Drive larger, more consistent orders
- And ultimately, grow your brand from the inside out
If you want your brand represented, sold and championed at its highest potential, let’s work together.
Available to Brands, exclusive retreats tailored to deliver to your stockists
Aura 300 — Your 24/7 AI Virtual Assistant
Aura 300 - 'The AI Growth Engine' for Salons/Clinics/Medispas/Spas
Aura 300 builds AI agents, specifically designed to help industry businesses, of all sizes, grow revenue through smart automation.
Aura 300, works day and night to:
Bring in new clients
Re-engage old clients
Fill white space
Upsell retail products
Answer every call, 24/7
You can have your own receptionist, sales manager and marketing expert, all powered by AI, simple to use, paying for themselves, working around the clock to grow your business.
"AI is one of the greatest advancements in human history and I am thrilled to launch the first, the best and the only AI Growth Engine, helping business owners to supercharge their financial potential by turning missed calls, lapsed clients and white space into real revenue, while freeing up 10 - 20 hours per week." Liz McKeon
The Business Growth HUb
Your gateway to transforming your salon, clinic or spa into a high-performing, profitable and confidently led business.
The Business Growth Hub is designed specifically for salon and clinic owners who want more structure, more profit and less overwhelm. It’s an ongoing support system that helps you move from reacting day-to-day to running a confident, well-planned business.
Inside the Hub, you’ll find expert training, live masterclasses, practical tools and ready-to-use templates — all focused on the real challenges of salons and clinics: filling diaries, building strong teams, improving cash flow and creating consistency across your business. With guidance from Liz and the support of a like-minded community, you’re never figuring it out alone.
Whether you’re rebuilding foundations or ready to grow, the Business Growth Hub gives you clarity, direction and momentum — so your salon or clinic supports the life you want, not the other way around.
✨ Self-paced virtual business programmes you can complete in your own time
✨ 1:1 Expert Power Sessions, where Liz will work privately on your goals, clarity and next steps
✨ On-site training days to transform your whole team and elevate performance fast
✨ Business Owner Retreats to reset, re-energise, and step into your most empowered leadership
Whether you want clarity, confidence, structure, strategy or a complete business transformation, you’ll find the perfect pathway here.
The Business Owner Retreat
'Your Best Year Ever'
A Total Reset for You
and a Complete Rebuild for Your Business
Most salon and clinic owners build a business to create freedom — and then lose themselves trying to keep it alive.
You take care of everyone:
your team, your clients, your family…
but somewhere along the way, you stopped taking care of yourself.
This retreat is where that changes.
It’s a space to step away from the chaos, breathe again, reconnect with who you are, and remember why you started your business in the first place.
Over three days, you rediscover your goals, your identity, your confidence — and your life.
And while you’re immersed in calm, clarity and support, we’ll gently dive into the parts of your business and personal life that matter most:
✨ What you want for yourself — your lifestyle, your boundaries, your goals
✨ What your business could truly earn — your full financial potential
✨ What needs to change — in your systems, team, marketing and leadership
✨ What you’re ready to let go of — and what you want to reclaim
✨ What your next 12–18 months will look like — mapped out clearly and powerfully
You’ll return home refreshed, grounded, and carrying a personalised plan — and a version of yourself you may not have felt in years.
Plan for Success
Business Growth Guidance You Can Trust — Every Step of the Way
Running a salon or clinic can feel overwhelming but you don’t have to do it alone.
Our Business Growth Blogs are here to support you with clear, practical guidance on the challenges you face every day.
Each article is designed to help you build confidence, create structure and make decisions that move your business forward.
Want even more support?
Subscribe and we will send you my free business growth guide, the perfect next step on your journey.
Speaking Events
As a TEDx speaker and business mentor since 2006, Liz will teach the art of rebuilding, your vision, your confidence, your mindset and your entire approach to success.
From launching her first business in 1989 to coaching thousands of owners worldwide, Liz brings decades of real experience to the stage. And when she speaks, something shifts. Liz inspires you to think beyond the limits you’ve placed on yourself and to believe in the magic you already hold.
You’ll leave knowing that if you can imagine it, you can build it.
If you can dream it, you can achieve it.
And if you’re ready to rise, Liz can show you how.
If you want a speaker who energises the room, elevates the conversation and transforms thinking book Liz for your next event.
The £200 Salon Turnaround
From TV Screens to Real Salons: The £200 Salon Turnaround
Forget Netflix. Let me tell you about the hit TV programme where Liz McKeon, Salon Business Expert — was given one challenge:
Take an underperforming salon and double its profits in two weeks… with only a £200 budget.
What happened?
She didn’t just double the profit.
She increased it twelve times.
If your salon needs a turnaround — real results, real change, real momentum — and you don’t know where to start…
Watch the £200 Salon Turnaround and see what’s truly possible.
Media we have been featured in
Testimonials
Karl, Regional Operations Manager - SISU Aesthetics Clinic
"We had the pleasure of working with Liz recently over a 2-day session. The feedback I received from the team was fantastic, and to see them in action, what Liz had taught them over the 2-day course, was amazing. Everyone was more confident and felt a sense of ownership when it came to their KPIs. The results have been fantastic since the training with Liz, our retail sales have doubled. Our team is more confident and comfortable speaking to our guests about retail and rebooking. It is great to see the team come back enthusiastic and ambitious."
"This training is also great for team bonding, as everyone had a voice and could discuss different options and scenarios, keeping everyone engaged. I attended myself on both occasions and have to say it was the best seminar/training course I have been on to date. Liz guarantees results once you work with her. Liz, thank you so much for all your advice and support with the team and for staying true to your word of guaranteeing long term results. I look forward to working with you in the future."
Monica Tolan -
Beauty & Skin Clinics, London & Dublin
"Hi Liz, Just a quick not to give you some feedback on our recent training. Firstly, all of the girls really enjoyed the training, they were thrilled that I invested the time in them and that I picked YOU to do the training - for them having read about you in so many beauty journals, they felt it was REAL investment in their careers. During February our sales figures jumped up by 24% and all the girls beat their targets, in March our figures jumped by an additional 29% again all of us beating out targets. In total over 2 months that is a 53% increase in sales!!! So in a nutshell - all is BRILLIANT - Thank you so much!"
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Unit 12, Drinan Enterprise Centre, Swords, K67XE44, Co. Dublin, Ireland
Mob: +353 86 386 1243
Tel: +335 31 892 8007