Partner with a Proven Industry Expert Who Elevates Your Brand From the Inside Out
When you work with salons and clinics, your brand is only as strong as the people representing it.
Your stockists, your BDMs, your customer journey — these are the engines that determine your visibility, your reputation, and your long-term commercial success.
I’m Liz McKeon , internationally renowned business expert, bestselling author, TEDx speaker and the go-to growth strategist for the professional services industry.
For almost two decades, brands have trusted me to help them strengthen their stockists, elevate their retail performance and build high-performing BDM teams who know how to grow accounts with confidence.
If you want your brand to stand out, sell more and build stronger, more loyal stockists — you’re in the right place.
My mission is to partner with brands as a trusted sounding board, providing an objective, top-line perspective that strengthens the connection between salons/clinics, teams and internal departments. I identify the gaps in staff support, elevate the customer service journey and create alignment across the business. Through executive coaching and strategic guidance, I empower senior managers to communicate with clarity, lead with confidence and achieve their vision with enhanced ease.
The Challenges Brands Face Today
Even strong brands struggle with:
✔ Stockists underperforming
✔ Treatments with low room/chair occupancy
✔ Poor retail sell-through
✔ BDMs lacking the tools to develop accounts
✔ Weak or inconsistent customer service journeys
✔ Competition increasing faster than stockist loyalty
✔ Stockists unaware of the full financial potential of your brand
✔ Missed opportunities because salons “didn’t know how” to upsell, rebook or retail
These aren’t branding issues — they’re business performance issues.
And this is where my expertise transforms everything.
Why Brands Choose to Work With Me
✔ Proven track record helping stockists reach their full financial potential and some even doubling turnover and trebling retail
✔ Decades of experience inside real salons & clinics
✔ Deep understanding of commercial growth, not just technical training
✔ Ability to identify performance gaps immediately
✔ Clear, actionable strategies that get results fast
✔ Trusted by leading brands across the beauty and aesthetics industry
✔ Transformational impact on BDM teams and stockist relationships
When brands work with me, they don’t just grow
they outperform the competition.
How I help brands grow
Your stockists are your biggest asset.
I help them become your biggest revenue drivers.
I work across three specialist areas:
1. Stockist Growth & Performance Training
More visibility. More chair time. More treatment room occupancy. More retail.
Most stockists don’t realise how much more they could earn — or how powerful your brand could become within their business.
I help stockists:
✨ Increase client frequency
✨ Improve consultation & rebooking
✨ Sell more services and more retail
✨ Build stronger client journeys
✨ Become confident commercial partners
✨ Increase floor space and treatment visibility
✨ Strengthen loyalty to your brand
Through workshops, masterclasses, in-salon visits, webinars, diagnostics and performance coaching, I transform stockists into committed, profitable, brand-first ambassadors.
When stockists understand the commercial potential of your brand, your orders increase — consistently and sustainably.
2. BDM & Educator Development
Where traditional training ends, commercial strategy begins.
Many BDMs are brilliant at relationships — but not always trained in commercial growth strategy.
And as a former distributor/spa/clinic owner myself, I know exactly what owners expect from their BDM:
Real support
Real business development.
Real impact.
Real results.
I work with BDM teams to:
- Strengthen their commercial skills
- Structure client visits for maximum impact
- Build clear account growth plans
- Increase stockist engagement
- Improve communication & leadership confidence
- Understand the true financial potential of every account
- Close performance gaps quickly and effectively
I can also shadow your BDMs in the field to identify gaps in delivery, consistency, messaging or commercial knowledge whilst also reviewing and creating impact with their journey plans.
A stronger BDM team = stronger stockists = stronger brand results.
3. Customer Journey & Brand Experience Audits
Turn your brand into the obvious choice for new stockists.
Brands lose stockists long before they ever realise it.
If your customer journey has gaps — in response times, demos, onboarding, training, ordering, stock management, or post-purchase support — your competitors will fill them.
I audit your full customer service journey to answer:
✔ Why should a business choose your brand?
✔ What is the experience when they reach out?
✔ Where does the process fall down?
✔ What is confusing or difficult?
✔ Does the brand support match the price point?
✔ How easy is it to succeed with your brand?
Then I provide a clear, actionable plan to strengthen:
- New stockist acquisition
- Onboarding experience
- Stock levels & promotions
- Educator support
- Retail integration
- Long-term loyalty
When your brand removes friction and increases clarity, your stockists stay loyal — and your brand grows.
One Day Workshops:
How to double your retail sales, referrals and rebookings within 30 days
Reception: Making it work from the Front
The client service journey: are you selling a service or an experience?
From stress to success
Guest speaking company client events
Business Owners Retreat,
Exclusive to your brand, this event can be tailored to your company's needs
Host in a country/location of your choosing
Flexible to whatever size group required
Elevate your leadership and management skills for success
Grow your (Brand) Business
Aura 300, AI Agents, for your stockists:
Brings in new clients
Re-engages lapsed clients
Fills white space
Upsells retail products
Answers every call, 24/7
This Wella event achieved a feedback score of 5/5 from all participants. Following the retreat, on average the orders from participants have increased by 130%, with an increase of 200% from one of the accounts who attended"
Lynn Baldock, Education Manager Wella UK
Testimonial
Elisa Mirra - Goldwell
"It was fantastic to have Liz kick off day one of The HUB Network 2023, sharing her strategies for business growth through increasing revenues and improving systems and processes to generate even more salon profit. Offering invaluable advice, Liz inspired our audience of salon business owners, sharing her insights around leveraging the power of retailing through personalised recommendations and offering tailor-made, long-term-lifetime haircare plans for clients to teach salon teams how to hear and turn buying signals into opportunity and profit. Our guests took away some practical and motivational easy wins towards the journey to even more salon success. Thank you Liz for joining us and sharing your invaluable insights, learnings and expertise."
Skin Care Team - Dermalogica UK/Ireland
“Liz, huge thank you from Dermlogica UK/Ireland for your powerful insights and messages shared at Tribal last week.
Managers were inundated with caption plans even before the end of the week, so it clearly landed well. Thank you for taking the time to put it all together and deliver it so well.”
Unit 12, Drinan Enterprise Centre, Swords, K67XE44, Co. Dublin, Ireland
Mob: +353 86 386 1243
Tel: +335 31 892 8007