REACH
your full potential
BECOME
the very best version of yourself
EXPERT
inspire you to simplify complex issues to create your best business
Why choose Liz to transform your salon/clinic business or brand?
Liz McKeon has an extraordinary track record in transforming businesses (from individual salons to clinic chains, stockists and brands across the aesthetic, beauty, hair, spa and barbering sectors) and has helped over 5,000 businesses to maximise their profits and achieve outstanding business success.
Liz is an international renowned business expert, bestselling author, key note speaker, columnist, business coach, trainer and entrepreneur.
Liz is a recipient of an all star life time achievement award for empowering female entrepreneurs.
Transformation for Salons and Clinics
Clarity - Structure - Profit - Growth
You started your business with passion and purpose — not to feel exhausted, stretched and stuck in the day-to-day.
We help you rebuild with confidence:
✔ Systems that actually work
✔ A team that performs
✔ Clients that return and spend more
✔ A business that supports your life
✔ And a clear plan for growth
This is your turning point — from overwhelmed to in control, from survival to expansion..
30 Days to Beauty Business Success
Discover the bestselling book that’s helping salon and clinic owners transform their business in just 30 days.
Liz McKeon — internationally renowned business expert, best-selling author, speaker and the go-to authority in beauty business growth. We are proud to introduce you to her book: 30 Days to Beauty Business Success — your practical, powerful guide to running a stronger, more profitable, more confident business.
If you’re a busy salon owner, clinic owner or manager who wants clear, effective answers to everyday challenges, this book gives you instant solutions across the five core pillars of business success:
Customer Service
Money & Cash Flow
Sales & Client Acquisition
Team & Leadership
Work-Life Balance for Owners & Managers
Beautifully designed, clear and easy to follow, this book can be read cover-to-cover or used as a go-to reference whenever challenges arise — staff issues, cash flow questions, sales goals, client retention strategies and more.
Welcome to
'The Business Growth Hub'
Your gateway to transforming your salon, clinic or spa into a high-performing, profitable and confidently led business.
If you’re ready to identify the gaps in your business, strengthen your foundations and unlock the growth you know you’re capable of, start by joining one of our free masterclasses. Together, we’ll pinpoint exactly what’s holding you back — and map out the clearest path forward for you and your business.
We have been helping salon, clinic and spa owners reach their full financial potential and for some doubling their turnover and trebling their retail sales. The systems and strategies we teach have been proven across thousands of businesses worldwide — and now, they’re available to you inside the Business Growth Hub.
Here, you can choose the level of support that suits your goals:
✨ Self-paced virtual business programmes you can complete in your own time
✨ Live, interactive ‘Grow Your Business’ courses, designed for real connection + real results
✨ 1:1 Expert Power Sessions, where Liz will work privately on your goals, clarity and next steps
✨ On-site training days to transform your whole team and elevate performance fast
✨ Business Owner Retreats to reset, re-energise, and step into your most empowered leadership
Whether you want clarity, confidence, structure, strategy or a complete business transformation, you’ll find the perfect pathway here.
Plan for Success
Business Growth Guidance You Can Trust — Every Step of the Way
Running a salon or clinic can feel overwhelming but you don’t have to do it alone.
Our Business Growth Blogs are here to support you with clear, practical guidance on the challenges you face every day.
Each article is designed to help you build confidence, create structure and make decisions that move your business forward.
Want even more support?
Subscribe and we will send you my free business growth guide, the perfect next step on your journey.
Aura 300 — Your 24/7 AI Virtual Assistant
Aura 300 - 'The AI Growth Engine' for Salons/Clinics/Medispas/Spas
Aura 300 builds AI agents, specifically designed to help industry businesses, of all sizes, grow revenue through smart automation.
Aura 300, works day and night to:
Bring in new clients
Re-engage old clients
Fill white space
Upsell retail products
Answer every call, 24/7
You can have your own receptionist, sales manager and marketing expert, all powered by AI, simple to use, paying for themselves, working around the clock to grow your business.
"AI is one of the greatest advancements in human history and I am thrilled to launch the first, the best and the only AI Growth Engine, helping business owners to supercharge their financial potential by turning missed calls, lapsed clients and white space into real revenue, while freeing up 10 - 20 hours per week." Liz McKeon
The Business Owner Retreat
'Your Best Year Ever'
A Total Reset for You
and a Complete Rebuild for Your Business
Most salon and clinic owners build a business to create freedom — and then lose themselves trying to keep it alive.
You take care of everyone:
your team, your clients, your family…
but somewhere along the way, you stopped taking care of yourself.
This retreat is where that changes.
It’s a space to step away from the chaos, breathe again, reconnect with who you are, and remember why you started your business in the first place.
Over three days, you rediscover your goals, your identity, your confidence — and your life.
And while you’re immersed in calm, clarity and support, we’ll gently dive into the parts of your business and personal life that matter most:
✨ What you want for yourself — your lifestyle, your boundaries, your goals
✨ What your business could truly earn — your full financial potential
✨ What needs to change — in your systems, team, marketing and leadership
✨ What you’re ready to let go of — and what you want to reclaim
✨ What your next 12–18 months will look like — mapped out clearly and powerfully
You’ll return home refreshed, grounded, and carrying a personalised plan — and a version of yourself you may not have felt in years.
Speaking Events
As a TEDx speaker and business mentor since 2006, Liz will teach the art of rebuilding, your vision, your confidence, your mindset and your entire approach to success.
From launching her first business in 1989 to coaching thousands of owners worldwide, Liz brings decades of real experience to the stage. And when she speaks, something shifts. Liz inspires you to think beyond the limits you’ve placed on yourself and to believe in the magic you already hold.
You’ll leave knowing that if you can imagine it, you can build it.
If you can dream it, you can achieve it.
And if you’re ready to rise, Liz can show you how.
If you want a speaker who energises the room, elevates the conversation and transforms thinking book Liz for your next event.
The £200 Salon Turnaround
From TV Screens to Real Salons: The £200 Salon Turnaround
Forget Netflix. Let me tell you about the hit TV programme where Liz McKeon, Salon Business Expert — was given one challenge:
Take an underperforming salon and double its profits in two weeks… with only a £200 budget.
What happened?
She didn’t just double the profit.
She increased it twelve times.
If your salon needs a turnaround — real results, real change, real momentum — and you don’t know where to start…
Watch the £200 Salon Turnaround and see what’s truly possible.
Media we have been featured in
Are you a brand and want to work with Liz?
Powering Brand Growth Through High-Performing Stockist's
If you’re a brand looking to increase visibility, occupancy and retail performance inside salons and clinics, you’ve just found your most valuable partner.
Liz helps brands transform their stockists into confident, commercially minded, high-performing ambassadors — the kind who give you more floor space, more chair time, more treatment room occupancy and significantly higher orders.
With decades of salon, clinic and retail experience, Liz identifies the exact gaps that limit stockist performance and implement proven systems, workshops and strategies that:
- Increase stockist loyalty
- Improve brand visibility
- Boost retail performance
- Drive larger, more consistent orders
- And ultimately, grow your brand from the inside out
If you want your brand represented, sold and championed at its highest potential, let’s work together.
What Is Profit — And Why Does It Matter?
Profit isn’t just “what’s left over.” It’s the oxygen of your business, the fuel that gives you freedom, stability, and the power to grow. Profit is what allows you to reinvest, reward your team, upgrade your systems, and create the lifestyle you imagined when you first opened your salon or clinic.
When profit is healthy, your business feels calm, controlled, and full of possibility.
When profit is weak, everything feels harder, cash flow tightens, decisions become stressful, and growth stalls.
Understanding profit is the first step to transforming your business from surviving to thriving.
Subscribe now to get your free guide on how profit really works and how to increase it without raising prices or working more hours.
Let’s make your business stronger, smarter, and more profitable than ever.
Courses & Growth Pathways
Learn. Grow. Transform.
Whether you’re launching your business or ready to scale, these courses give you the structure, confidence and proven strategies to fast-track your success — with Liz guiding you every step of the way.
📘 Launch Your Business
4-Week Fast Track Program for Salon Owners
Learn the foundations, systems and confidence to launch or relaunch your business with clarity and direction.
👉 Discover Course
📗 Grow Your Business
4-Week Advanced Growth Program for Established Salons & Clinics
Increase revenue, strengthen your team and create consistent, predictable growth.
👉 Explore Program
📙 Self-Paced Mini Courses
Short, powerful trainings you can complete anytime
Perfect for owners who want targeted learning at their own pace.
How to Develop Resilience for Future Success
Resilience is our ability to adapt and bounce back when things don’t go as planned. Resilient people acknowledge the situation, learn from their mistakes and then move forward, rather than wallowing o... ...more
You
July 09, 2025•4 min read
Curious about Artificial Intelligence and how it can benefit your marketing?
Every salon business is continually under pressure to create new and exciting content for social platforms, which can be both costly and time consuming. Used correctly, AI can reduce the time it take... ...more
Sales and Client Aquisition
July 09, 2025•4 min read
Formulating a Business Plan
Business Plans are like road maps; it is possible to travel without one, but it will only increase the likelihood of getting lost along the way. Rather than putting yourself in the position where you... ...more
Customer Service
July 09, 2025•5 min read
Unit 12, Drinan Enterprise Centre, Swords, K67XE44, Co. Dublin, Ireland
Mob: +353 86 386 1243
Tel: +335 31 892 8007